Window’s Shopping – For the New Age Shopaholic!
Digital shopping has fast become the alternative shopfront to your business and as with any shopfront, whether it be bricks and mortar or electronic, it needs to be seen. In the 90’s our potential customers began researching products from the comfort of their homes and businesses had to quickly adapt or lose market share. A few short years ago the landscape for the electronic shopfront has changed yet again and this deserves the attention of every business owner.
Introducing, The Smart Phone. A small device with a lot of impact. It’s spent it’s first 20 years shrinking in size until around 2006 when they started growing bigger again! Then came touch screens and phones had the ability to interact with webpages. The growth of the smart phone has had such an impact that at its peak, more iPhones were sold per day (402K) than people were born per day (300K) and by 2015 mobile phone searches had eclipsed searches from desktops.
The ability of users to search the internet while out and about, and specifically while shopping, has changed how they interact with websites. 84% of people use their smart phones to enhance their shopping experience and 54% of users have scanned barcodes using their phone. Clearly this kind of savvy needs a response from businesses if they want to keep up.
Just to add to the upheaval, Google, wanting to maximise mobile user experience of their search engine, has said websites which are not mobile friendly are penalised in their search results while performed on mobile devices. Up until a few years ago this meant creating two websites, one for computers and one for mobile devices but in keeping pace with technology, in 2012 new software was developed that enabled the authoring of a single website which looks great on both desktops and mobiles.
Gary King of The WebXperts explains “What happens is the site is split into elements and initially looks like a normal desktop site. When the same site is viewed on a mobile these elements stack themselves on top of each other to fit the smaller screen, the navigation is performed by only scrolling which suits mobiles perfectly. A 4 column website becomes a 2 column site on an iPad and a single column on a phone automatically. It is all very versatile. “These are called responsive sites and thus updating your prices and copy only needs to be done on the one webpage”
Now a new science has developed around mobile website design, tracking user interaction with both desktop and mobiles, in relation to hits and conversions to sales. A very valuable tool for business owners.
“The most important thing is for business owners is to keep abreast of the times” says Gary “and that means keeping your website as an old fashioned non responsive type, you are potentially blocking more than 50% of your potential clientele”